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GS1 DataBar

GS1 DataBar™ (formerly Reduced Space Symbology or RSS) symbols can identify small items and carry more information than the current EAN/UPC bar code symbology. GS1 DataBar will enable GTIN identification for hard-to-mark products, such as fresh foods. It can also carry GS1 Application Identifiers, such as serial numbers, lot numbers, and expiration dates, which creates the opportunity for solutions supporting product authentication and traceability, product quality and effectiveness, variable measure product identification and couponing.

For more information visit www.gs1.org/productssolutions/barcodes/databar/