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Other GS1 Canada
Images Tools

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Tools to Help You
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On our GS1 Canada Learning Zone, we offer resources and training to help you with GS1 Canada services, including The Vault.

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Marketing Images

GS1 Canada's Marketing Images provides a cost-effective solution that addresses industry's need for an efficient, single source of standardized product images and data content.

Marketing Images ensures your trading partners have professional images of your most up-to-date product packaging. This allows you to highlight new products and product variations.

The marketing images content capture service delivers professional quality product images and data content featuring high-resolution 3D angle views for print and web.

Retailers use marketing images to guide consumers to your products through flyers and other advertising materials such as:

The Vault
Content captured by this tool is available in The Vault, GS1 Canada's secure tool for your images and data content.

The Vault uses a one-to-many principle. You can save time and money by submitting products once and have them shared with all of your trading partners, who will benefit from the perpetually cleansed images and data content.

Images within The Vault are available to manufacturers and retailers 24 hours a day, 7 days a week.

Access Your Images
Enter The Vault

To use the Marketing Images tool, you first need to register for access.

To register, please click the button below for the Services Access page. Once there, you can register for any images tool that you do not currently have access to by clicking "Register" in the applicable box and consenting to the Service Agreement.

Submitting Products for Marketing Images
GS1 Canada subscribers in good standing can submit products to be captured for Marketing Images through the following process:

  1. Click the “Submit Products” button below and sign in using your MyGS1 credentials.
  2. Click “Create Service Request” on the next page and agree to the Terms of Use.
  3. Enter the product-level GTINs for each of the products you want captured. The system will check the validity of your GTINs and alert you if there may be an error.
  4. Select the types of images you are requesting. If you have selected all of the services within one of GS1 Canada's economical Trading Partner Bundles, the system will automatically select the applicable bundle for you and save costs.
  5. Fill out the remaining fields and finalize your request.
  6. Arrange a time to send in your products by filling out this webform, including your Service Request Number. A GS1 Canada representative will contact you within three business days to confirm your time.
  7. Download and print your completed request form. Send it, along with two samples of each product being captured, to:

GS1 Canada Images
9200 boul. du Golf
Montreal, QC, H1J 3A1

You can check on the progress of your request through the Service Request interface.

Still not sure how it all works? Check out our step-by-step Requesting a GS1 Canada Content Service learning module on the Learning Zone.

Technical Specifications

Marketing Images Specifications
The technical specifications for our Marketing content is in accordance with the global specifications:

Multiple Views
All products should have a maximum of three separate views when warranted per marketable face – a front view taken at 15 degrees top from centre is preferred for 3D images, however some products may require a steeper or shallower angle to display effectively.

For 2D images (images of products with negligible depth properties) a 0-degree plunge angle is permitted. The other two views are a right angle view and a left angle view where the appropriate side panel of the product relative to the front is visible (i.e. for the left angle view, the left panel is visible to the photographer).

Image File Naming Convention

A very specific file naming convention is used to manage and maintain the image library. The format consists of the product GTIN followed by other attributes: colour mode, orientation, language and alternate view indicator.

For More Information
Engage with GS1 Canada's Learning Zone for education resources and training guides.

Contact GS1 Canada at 1.800.567.7084 or