GS1 Canada | ECCnet eCommerce Content

ECCnet eCommerce Content

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Canadians spent $19.2 billion on internet purchases in 2016*

(*Opstart, 2017)

Canadians will spend close to $55 billion online by 2020*

(*eMarketer, 2017)

In 2015, over 80% of Canadians shopped online*

(*Canada Post, 2017)

87% of online shoppers are unlikely to buy from a brand again after experiencing inaccurate product data*

(*Diadeis, 2015)

Our eCommerce Content solution was directed by industry’s need for speed, accuracy and efficiency, ensuring products get to market as quickly and efficiently as possible.

As Canadian consumers continue to do more shopping online, it is vital that manufacturers and retailers are able to seamlessly share and access reliable, standardized and complete data.

Through our one-to-many process, data providers can load their content once and efficiently share with all of their trading partners at the same time, while meeting all Canadian trading partner and regulatory requirements. Access to professional-quality, standardized images and brand owner certified, perpetually updated, bilingual product data help drive online sales, customer satisfaction and repeat business.

Our eCommerce Content solution draws on industry expertise and the power of standards to help our subscribers overcome common eCommerce business issues:

Incorrect product data online can misrepresent products, disappointing customers, losing sales, damaging brand integrity, making recalls difficult and creating vulnerability to lawsuits
Manually loading and sending different content to trading partners one-by-one is time-consuming and labour-intensive, often requiring additional resources
Maintaining multiple sources with inconsistent data leads to inaccurate content that can increase returned products and reduce repeat business
Non-standardized product images result in inconsistent quality and image variations, falling short of customer expectations
Without a proven, standardized process or industry solution, there are multiple processes and proprietary systems in use which are complex, inconsistent, fragmented and costly to maintain
There is a lack of clear and consistent trading partner requirements which creates confusion and errors in the listing process, resulting in late and missed listing opportunities
It is not possible to track different versions or quickly remove outdated products across all websites, resulting in inconsistent brand representation

Our eCommerce Content solution draws on industry expertise and the power of standards to help our subscribers overcome common eCommerce business issues:

Accessing high-quality content from multiple trading partners on a one-to-one basis is a time-consuming process
Inaccurate product data misrepresents products online, resulting in lost sales, increased return costs, damage to brand integrity and angry customers
Non-standard product images provide a poor visual representation and negative online shopping experience, reducing customer likelihood to purchase
Different manufacturers provide different data in different formats at different times creating delays and errors in the listing process
Inaccurate and incomplete weights and dimensions make it difficult to effectively manage shipping fees
Scraping crowd sourced content from the internet yields inaccurate, incomplete and poor-quality data
Proprietary content capture requires costly equipment, additional resources and change management processes

GS1 Canada is directed by industry to solve non-competitive, non-proprietary business process issues. Our ECCnet eCommerce Content solution enables businesses of all scale across multiple sectors to engage in the following business processes.

Primary Business Process:

Access to Accurate and Complete Content for Online Selling

Secondary Business Processes:

Online Shopping
Product Information Management
Customer-facing Web Applications
In-house PIM Solutions
Mobile Applications
Online and Instore Advertising
Social Media Campaigns
Health and Wellness Programs

Data Provider Benefits

Data Excellence

Our commitment to data excellence ensures bilingual product data is perpetually cleansed and updated, increasing accuracy and building trust between trading partners. Processes such as brand owner certification enable everyone along the supply chain to access the reliable data they need to fuel their business processes.

ECCnet eCommerce Content offers two levels of data excellence. Data providers (such as manufacturers, brand owners and distributors) can choose to provide data that has been validated by GS1 Canada or can choose data excellence with brand owner certification.

Standardized Content

Give your customers the quality they demand and ensure consistent brand representation by sharing professional, standardized and brand owner certified eCommerce content with multiple trading partners. Standardized content enables interoperability across systems and visibility and traceability throughout the entire supply chain.

One-to-Many

With flexible loading options to suit your business needs, our one-to-many approach ensures your product data and image content is loaded once into the registry. It can then be efficiently shared with all your trading partners from one place, at the same time, with the push of a button.

Trading Partner and Regulatory Requirement Expertise

Have confidence in GS1 Canada’s industry knowledge gained through over 40 years of delivering global standards-based solutions. Specific industry-directed mandatory attributes (such as on-pack data for eCommerce and weights and dimensions for shipping purposes) and images are captured, ensuring all content meets Canadian trading partner and regulatory requirements.

Critical Mass Adoption

Reach key Canadian retailers committed to GS1 Canada’s ECCnet eCommerce Content solution. Industry protocols ensure adoption of one centralized, non-proprietary industry solution. With the adoption of one standardized way of working across the entire supply chain, all trading partners experience simplified business processes, increased efficiency and quality, decreased costs and greater ease of doing business.

ECCnet eCommerce Content Registry

Don’t miss an opportunity to be included in online commerce. Quickly and easily add or update your product content to our growing ECCnet eCommerce Content Registry of over 75,000 leading products in Canada.

Data Recipient Benefits

Data Excellence

Our commitment to data excellence ensures bilingual product data is perpetually cleansed and updated, ensuring accuracy and building trust between trading partners. Processes such as brand owner certification, enable everyone along the supply chain to access the reliable data they need to fuel their business processes.

Access All Content in One Place When You Need It

There’s no need to chase after brand owners for the content you need. Simply subscribe to the trading partners and products you require to gain access to all the image and data content you need.

Standardized Content

Give customers the global quality they demand and ensure a consistent brand experience through global standard eCommerce image and on-pack data content to help elevate their online shopping experience. Standard content enables interoperability across systems, and visibility and traceability throughout the entire supply chain.

Trading Partner and Regulatory Requirement Expertise

Have confidence in GS1 Canada’s industry knowledge gained through over 40 years of delivering global standards-based solutions. Our solutions are directed by industry and based on industry needs; we know what content you require from your trading partners to sell their products online. We capture specific attributes (such as on-pack data for eCommerce and weights and dimensions for shipping purposes) and images to ensure all content meets your needs and Canadian regulatory requirements.

Operational Efficiency