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The Rise of eCommerce

Marketing your products successfully and increasing sales means having to stand out in the crowd. High-quality product images and information that are accurate and up-to-date can help get you noticed in the market place.

Through the support of industry, we are introducing a new eCommerce images and data capture service to help meet growing online needs.

67 per cent of consumers say the quality of a product image is very important in selecting and purchasing a product (MDG Advertising, 2012).

All the Services You and Your Trading Partners Need: New Trading Partner Bundles

For over 20 years, GS1 Canada Images has been successfully serving the industry, delivering innovative and efficient services to enable you to meet your trading partner requirements in Canada.

GS1 Canada has grouped its content services into economical, value-packed bundles that all contain our new eCommerce content capture service. Available immediately, our bundles simplify the selection of services needed by your trading partners. We continue to offer our à-la-carte options for subscribers if required.

Retail Trading
Partner Services

Fulfills the comprehensive image and data requirements of your trading partners' marketing, shelf space, web and print advertisement business needs.

Includes web images and all consumer on–package content, nutrition and ingredients images, normalized product description, product dimensions and weight, print advertising content and planogram content required to deliver key retail business processes.

Retail Trading Partner
eCommerce Service

Fulfills eCommerce and online marketing needs for products that do not require, or already have, updated planogram and marketing content.

Includes straight–on view web images and consumer on–package content, nutrition and ingredients images, normalized product description, physical in–package product dimensions and weight.

Retail and Foodservice
Trading Partner Services

Fulfills the in-store and online needs for products that are sold via both foodservice and retail channels.

Includes straight–on view web images, nutrition and ingredients images, full on–package content, normalized product description, product dimensions and weight, print advertising content, planogram content, foodservice images and montage shots to meet the requirements of your retail trading partners and foodservice distributors.

  1. Ensure you are a GS1 Canada subscriber in good standing. If you are not a GS1 Canada subscriber, click here to subscribe.

  2. Find the right Trading Partner Bundle that best suits your business needs. Please note, manufacturers and brand owners intending to sell their products in the retail grocery sector in Canada to any of the major retailers mentioned here now or at any stage in the future will need to participate in the ECCnet Phase 2 initiative. Participation in ECCnet Phase 2 means vendors are required to have up-to-date subscription, nutrition, marketing, planogram and eCommerce content that includes certification.

  3. Fill out the appropriate Product Submission Form, from the list below and follow the steps outlined for each submission:
  • Cost-effective: Save money by taking advantage of a cost-effective, comprehensive and complete bundle.

  • Content for eCommerce: eCommerce content capture featured in all three bundles enables you to capture and use key consumer-facing product information that emulates the on-shelf experience, providing you with a comprehensive solution for your online marketing needs.

  • Accurate Content: Gain confidence knowing that your trading partners have the most accurate and up-to-date images and data to effectively advertise your products.

  • One-to-many Distribution: Save time by having your product images and data captured once and shared by GS1 Canada with all your trading partners.

  • Bilingual: Content captured by GS1 Canada Images will be available in both English and French.