GS1 Canada Partners with En-Vision America GS1 Canada Partners with En-Vision America
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GS1 Canada Partners with En-Vision America to bring Canada’s only Portable Talking Bar Code Reader to the Visually Impaired

TORONTO, ON, November 21, 2007 – GS1 Canada, Canada’s expert in collaborative commerce and global standards, is pleased to assist the visually impaired in Canada gain greater independence through innovative technology. GS1 Canada has partnered with En-Vision America and the Canadian National Institute for the Blind (CNIB) to bring i.d. mate OMNI®, the only portable talking bar code reader available in Canada, to the visually impaired.

As a result of this partnership, product data loaded in ECCnet Registry, Canada’s national product registry, and published to En-Vision America, will be automatically loaded into the i.d. mate OMNI® database. The i.d. mate OMNI® will enable people living with vision loss to identify consumer packaged goods at the store and at home. Details will include nutritional information, ingredients, instructions, package size, and other package and product details.

“En-Vision America has introduced an innovative piece of technology that will revolutionize daily life and provide dramatic benefits for the visually impaired in Canada,” said Paul Osland, vice president, Business Development, GS1 Canada. “Over 100 vendors have granted access to En-Vision America, including Nestlé Canada Inc. and Blistex (Canada) Ltd. who have been the forerunners in allowing En-Vision America to access their product catalogues. In so doing, they are helping to improve the quality of life for the visually impaired in Canada.”

i.d. mate OMNI® is En-Vision America’s portable "all-in-one" talking bar code scanner, allowing an individual to identify items using the product's bar code. A database of over one million North American bar codes and descriptions allow the user to quickly and accurately identify the product and acquire the information needed about the item both in-store when purchasing, as well as in the home during food preparation and consumption.

The visually impaired face difficult challenges and, as technology advances, we should help to ensure that they are provided with the same opportunities as those who are sighted. GS1 Canada will continue its role to lead and encourage other major manufacturers and vendors in Canada to grant En-Vision America access to their product catalogues in ECCnet Registry.


About GS1 Canada
GS1 Canada is a not-for-profit organization that promotes and maintains global standards for the identification of goods, locations and related e-commerce communication. As a member organization of GS1, the leading supply chain standards organization in the world, GS1 Canada is the only authorized source for globally unique Company Prefix Licences in Canada, a standard term and condition of trade globally that enable organizations to create reliable, industry-compliant bar codes. GS1 Canada also provides a range of educational opportunities and business solutions, such as ECCnet Registry, Canada’s national product registry, and ECCnet Image & Validation (ECCnet I&V) services, which offer one-stop access to product images and dimensional data. In addition, GS1 Canada offers standards management for collaborative commerce, including bar codes and Global Trade Item Numbers (GTINs) and Electronic Product Code™/Radio Frequency Identification (EPC/RFID), and continues to drive the
e-commerce revolution by providing the leadership to help ensure that Canadian companies participate competitively. For more information, visit

About En-Vision America
En-Vision America, Inc. is a company providing high-tech products aimed at solving problems for those with visual impairments. En-Vision America is dedicated to creating unequaled value in the lives of our customers. By applying new and creative technologies to everyday problems of the visually impaired. With products like i.d. mate OMNI® and ScriptTalk, En-Vision America’s goal is to make customers more independent. For more information about En-Vision America and their products, visit

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For more information, contact:
Noreen Awan
GS1 Canada
416-510-8039 ext. 2125