GS1 Canada’s New Web-Based Solution Makes Marketing More Efficient GS1 Canada’s New Web-Based Solution Makes Marketing More Efficient
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GS1 Canada’s New Web-Based Solution Makes Marketing More Efficient
-- Marketing Images users gain access to their product images and data 24 hours a day, seven days a week --

TORONTO, ON, August 21, 2007 – In response to the Canadian marketplace’s demand for an efficient, secure single source of product data and images, GS1 Canada, in partnership with industry, is enhancing its ECCnet Image & Validation (ECCnet I&V) Marketing Images service by adding a new, hassle-free, state-of-the-art web-based solution, effective today.  

The addition of this new comprehensive data management solution to the Marketing Images service will save retailers and manufacturers time, money and effort while they promote their products by providing access to view, select and download product images and data 24 hours a day, seven days a week.

The web-based solution will further improve Canadian companies’ ability to maximize data accuracy, reduce costs and promote their products effectively and “will facilitate GS1 Canada’s continued efforts to provide our members with excellent service and sustainable value,” said Pierre Veilleux, vice president, ECCnet Image & Validation, GS1 Canada.

The Marketing Images service provides a cost-effective solution that addresses industry’s demand for an efficient single source of standardized product images. These high-resolution marketing images are ideal for print and online promotional materials, such as flyers, free-standing inserts, websites, signage and collateral materials, among others. Similar to all GS1 Canada business solutions, the Marketing Images service complies with global industry standards that ensure data integrity and maximize the effectiveness of product images and data.

ECCnet I&V has become a leader in imaging services whose outstanding work has attracted both domestic companies and international praise. To date, more than 20 Canadian retailers and 1,200 Canadian manufacturers have collaboratively participated in ECCnet I&V.
About GS1 Canada
GS1 Canada is a not-for-profit organization that promotes and maintains global standards for the identification of goods, locations and related e-commerce communication, such as bar code issuance and maintenance. GS1 Canada is the only authorized source for globally-unique Company Prefix Licences in Canada, a standard term and condition of trade globally. It provides a range of educational opportunities, maintains ECCnet Registry, Canada’s national product registry, and ECCnet Image & Validation services (ECCnet I&V), which offer one-stop access to product images and dimensional data. As technologies like Electronic Product Code™/Radio Frequency Identification (EPC/RFID) continue to drive the e-commerce revolution, GS1 Canada will provide the leadership to help ensure that Canadian companies can participate competitively. For more information, visit

About ECCnet Image & Validation
ECCnet Image & Validation is a central source for developing product images and dimensional information that companies needs to maximize the selling potential of their products and improve the efficiency of their supply chain. ECCnet Image & Validation includes images and dimensional data for planogramming, high-resolution marketing images, and a Bar Code Scan Verification service to assure trading partners that the bar code symbols of each member's products meet global scanning standards. For more information, visit


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For more information, contact:

Phyllis Ranallo
Account Manager, I&V Operations
GS1 Canada
514.355.8929 ext. 4013

Noreen Awan
Media & Communication Specialist
GS1 Canada
416-510-8039 ext. 2125