Grocery Retailer Longo’s Selects GS1 Canada’s ECCnet Registry for Grocery Retailer Longo’s Selects GS1 Canada’s ECCnet Registry for
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Grocery Retailer Longo’s Selects GS1 Canada’s ECCnet Registry for Data Synchronization Services

-- Retailer Joins Industry Adopted Database to Improve Operational Efficiencies --

TORONTO, ON, April 5, 2006 – Toronto-region grocery retailer, Longo Brothers Fruit Markets Inc. (Longo’s), announced it has selected ECCnet Registry, Canada’s national product registry, to provide data synchronization services.  Data synchronization – the process of sending, receiving, and updating data between multiple systems – through ECCnet Registry ensures that all partners in the supply chain have access to accurate information that support a wide range of business processes, improving the efficiency of the supply chain.  Longo’s joins several other major Canadian retailers, including Loblaw Companies Ltd., Sobeys Inc. and Shoppers Drug Mart Corporation, to employ data synchronization services through ECCnet Registry.

“ECCnet Registry’s robust product database, shared by an extensive network of vendors and retailers, will make our internal systems more efficient and provide accurate data so we can continue to focus on other priorities such as delivering exceptional customer service,” said John Charleson, Director, I.T., Longo’s.

“GS1 Canada welcomes and applauds Longo’s for their decision to engage in the ECCnet Registry community for data synchronization services,” said Art Smith, CEO of GS1 Canada.  “When an organization implements data synchronization, not only do they realize immediate measurable benefits to their business operations but they lay the foundation for all future business-to-business e-commerce initiatives including electronic product code and radio frequency identification (EPC/RFID),” he continued.

Using GS1 Canada’s ECCnet Registry, companies register product and location information, which is then validated to ensure completeness and compliance to industry-accepted standards.  The cleansed data is then synchronized and made available to trading partners, ensuring that they are exchanging accurate, up-to-date, standards-compliant data.  ECCnet Registry supports over 2,200 vendors and more than 40 major retailers and distributors across a diverse base of industry sectors, including grocery, pharmacy, and foodservice.

Data synchronization across the supply chain reduces costs due to information errors, resulting in greater efficiency in key business processes, including:

  • improved purchase orders and invoicing
  • lowered logistics and transportation costs
  • reduction in out-of-stocks and mis-shipments
  • elimination of on-shelf merchandising issues due to incorrect product specifications 
  • greater speed-to-market for new product information.

About Longo’s
Longo Brothers Fruit Markets Inc. (Longo’s),, is a family owned business established in 1956 when the store was first located on Yonge Street and Castlefield, in Toronto. The first location was no more than 2,000 square feet and eight family members comprised the staff. To this day fourteen stores later, members of the Longo family still go to the Ontario Food Terminal six days a week to purchase the produce offered in stores. To bring the Longo’s experience to the doorsteps of customers across the Greater Toronto Area, Longo’s also owns and operates Grocery Gateway, a leading online grocery retailer

About GS1 Canada
GS1 Canada is a not-for-profit organization that promotes and maintains global standards for the identification of goods, locations and related e-commerce communication, such as bar code issuance and maintenance. GS1 Canada is the only authorized source for globally unique company prefixes in Canada, a standard term and condition of trade globally.  It provides a range of educational opportunities, maintains Canada’s national product registry, and offers one-stop access to product images and dimensions.  As technologies like Electronic Product Codes (EPC) and Radio Frequency Identification (RFID) continue to drive the e-commerce revolution, GS1 Canada will provide the leadership to help ensure that Canadian companies can participate competitively. For more information, visit

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For more information, contact:
Mary Fuochi
GS1 Canada
416-510-8039 ext. 2125