Why GTINs Matter in the Online Shopping World
If you are planning on selling your products on Amazon.ca, you will need to have a GS1 GTIN (Global Trade Item Number) - a unique, authenticated product identifier that can be tracked or traced anywhere in the world.
You may know GTINs by another name such as barcode number, universal product code (UPC) or EAN. They are names for the number that is needed to generate a barcode. Unlike SKUs, which are unique to each company, GTINs are a global standard.
By ensuring products have a GS1 GTIN, Amazon Canada can guarantee the authenticity of all products available. This reduces the possibility of counterfeit products and the chance of customers being shipped the wrong items.
These errors can sometimes happen when unauthenticated, proprietary or resold barcode numbers are used, resulting in multiple products using exactly the same barcode number.
In order to get a GS1 GTIN, you will first need to become a GS1 Canada Subscriber. It’s easy. Just follow these simple steps.
The cost for your GS1 Canada subscription and GTINs depends on the number of GTINs you need. Pricing is available on our Subscription page.
Capture the high-quality images and data that customers demand with GS1 Canada’s eCommerce Content Capture solution.
Our proven excellence in trusted data quality ensures that you provide the highest quality bilingual product data and images possible.
By consistently delivering high-quality online representations of your products, you help avoid customer disappointment and costly returns.
Once you become a GS1 Canada subscriber, you can log in to the GS1 Canada Learning Zone, which has training modules and tips to help manage your GTIN numbers and grow your business.
If you’re already a GS1 member, you can use your existing GTINs for your products on Amazon.ca. Just publish to Amazon.ca via ECCnet Registry or GDSN.
1 SearchEngineLand.com, 2016
2 Canada Post, 2013
3, 4 Diadeis, 2015