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Check out GS1’s Interactive Product Shelves

Thousands of people around the world have seen GS1’s Business-to-Consumer (B2C) Interactive Shelves at trade shows or conferences. The Interactive Shelves demonstrate the value of trusted, data provided to consumers through mobile phones.

The shelves contain 70 products from 15 brands whose basic and nutritional information can be displayed on mobile applications – such as ScanLife – that access the GS1 B2C framework.

Information on each product is based on data from the GS1 Trusted Source of Data Pilot. During the pilot (July 2011 to December 2011) more than 30 brand owners in eight countries provided information on over 900 products. This data was used by select Internet application providers in their mobile applications.

The success of the pilot clearly demonstrates that brand owners can share consumer-facing digital product information with multiple internet application providers using a global and interoperable approach. Concrete findings from the project include the fact that high-quality data is a must, and that the technical architecture must remain simple.

The following brand owners participated in the pilot: Agua Mineral San Benedetto, Almacenes Éxito, Bonduelle, Capsa, Cadbury, Carrefour, Casino, Coca-Cola, Danone, Emmi, Eroski, Fromageries des Chaumes, Fromageries Papillon, Fromageries Perreault, Les Fromagers de Thierarche, Groupe BEL, Heineken, Hormel Foods, Lactalis, Lesieur, Kellogg’s, Kraft, Marie Morin, Nestlé, Noel, PepsiCo, Premier Foods, Rausch, R&R Ice Cream, Smucker’s, Taeq, Team, Tesco and Unilever.

Take a look at a short video of the GS1 Business-to-Consumer (B2C) Interactive Shelves.