And the winner is...
GS1 Canada is happy to announce that the winner of the third annual GS1 Canada Innovator’s Award is Summerhill Market!
Summerhill won as a result of their commitment to a company rebrand that included a tailored social media strategy and eCommerce presence.
Recognizing the need to modernize their brand and reach an untapped, younger customer base, Summerhill Market focused on a developing a new brand strategy that merged their bricks-and-mortar location with their digital platforms.
Summerhill’s online approach included a dedicated Instagram presence and regular blog posts, focusing on discussing on-trend food items and providing creative, simple food solutions using products that can be found in-store.
Summerhill Market decided early on that their social media presence would focus on quality, not quantity. So, while gaining followers was important, developing shareable content that resonated with their followers was more valuable.
This effort paid off as Summerhill Market saw not only long-time in-person customers participating in online discussions, but also first-time viewers being drawn to their platforms with the help of creative hashtags, like #FoodieFriday.
Congratulations to Summerhill Market!
Previous Winners
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Winning the GS1 Canada Innovator’s Award truly convinced us that we are on the right direction where the market is flowing. I would strongly recommend any organizations to enter.
- Galleria Supermarket, 2016 Innovator’s Award Winner
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The GS1 Canada Innovator’s Award reinforced that we are investing our resources into business building areas. The award supported a scholarship to a student team member, where funds otherwise were not available. We strongly recommend our peers to consider their use of innovation and enter this award category.
- Vince’s Market, 2017 Innovator’s Award Winner
“
Winning the GS1 Canada Innovator’s Award truly convinced us that we are on the right direction where the market is flowing. I would strongly recommend any organizations to enter.
- Galleria Supermarket, 2016 Innovator’s Award Winner
“
The GS1 Canada Innovator’s Award reinforced that we are investing our resources into business building areas. The award supported a scholarship to a student team member, where funds otherwise were not available. We strongly recommend our peers to consider their use of innovation and enter this award category.
- Vince’s Market, 2017 Innovator’s Award Winner
For more information
Contact GS1 Canada at corporate.affairs@gs1ca.org.